4. Be distinctive: do it differently from others
In the section on the total experience it was already mentioned that the producer of the musical Soldaat van Oranje wanted to approach it differently than others. After all, Van den Ende and Verlinde already existed, so he wanted to come up with something new. Things were also approached differently in the promotion of Soldaat van Oranje.
Take for example the celebration of the 'longest running Dutch theatre performance'. malta mobile phone number On Saturday 28 December, airtime was purchased in an exclusive commercial block of Nederland 1. During this block there was a live connection with the TheaterHangaar for six minutes, where the Metropole Orchestra played the first bars of the theme of The Phantom of the Opera in the open air and slowly transitioned into the theme of Soldaat van Oranje. Complete with fireworks and Noraly Beyer as presenter.
Accept cookies
I think this is a brilliant way of promotion. You celebrate a party together with the audience and 'en passant' you convey the message very clearly that Soldaat van Oranje - witness the number of performances - is a success. Moreover, this type of content can also be used well in social media, link building and other places where you use content.
If you are going to do things differently than others, you are of course taking a risk. But that gamble can lead to great successes, just look at this musical. If you have met the previously mentioned points (being authentic, striving for a total experience and distinguishing yourself), then you really can't go wrong. Make sure that you strive for perfection in everything you do. A doorman in regular clothes at the entrance of the TheaterHangaar would give you a different experience. A rotating stand that starts up with fits and starts would too. And what do you think of not responding on social media? Exactly, it's all in the details.
Learnings for marketers: what do you do with them?
My intention was to draw a parallel between this musical and marketing in business. We can learn a lot from what was done in the musical Soldaat van Oranje. What ideas did you get for your company that could inspire others?