An even stronger argument for optimizing local

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SEO is the growth of food delivery since the beginning of the pandemic , that is, in the last year. All reports so far confirm that delivery has been the salvation for many businesses: Kantar says that the use of delivery has increased by 60%, thus softening the fall of the restaurant industry. Google now allows you to order food directly from Google Maps, which is in addition to the possibility of booking tables. It goes without saying that a good positioning in local SEO translates into a direct growth in sales.

How can we monitor the results of our local SEO efforts to find out if they list of ireland consumer email are really working? We can add UTMs to the links we include in our Google My Business profile (for example, the link to the main web page, the booking page or the order page). This way we can measure the percentage of website visits and bookings that Google Maps brings us and evaluate the success of its positioning.

Analytics will also give us clues about whether or not we should focus on Google Maps Ads . To set up a local search ad on Google Maps, you need to enable location extension in your account and use geotargeting and location bidding.

You need to look at performance data : what is it? You can see the number of clicks to get location details, to get directions, and to call mobile. You’ll see how people are interacting with your business so you can tailor your overall marketing strategy to the results you’re getting.