How to sell more with an improved sales page [step-by-step plan]

[jrineakter]

Perhaps you are struggling to sell your service online; a common problem for entrepreneurs. Service providers continue to unintentionally 'gather' customers in the traditional way. As a result, they have fewer customers than they would like.


Often, an underlying cause for this problem is the lack of a (good) sales page on your website. A sales page is a page where you describe everything you can think of that people might need to be interested in your service. This page helps people take the step to purchase your service.

A frozen conversation
A sales page does the selling of your service for you; it is a kind of frozen conversation with customers. On the sales page, potential customers get all the information they would get in a conversation with you. You answer questions before they even occur to prospects. You play into their thoughts.

On the sales page, potential customers get all the information they would get in a conversation with you.

Doubt consultation hour
This means that it is not or less necessary to talk to people before they are sure that they want to register with you – a good reason to create such a page. A side note here is that a distinction must be made between low-end and high-end programs or services. If you are trying to sell a mid- or low-end product, a good promotion austria telegram number list is enough. You can remove all possible doubts of potential customers with a sales page. An extensive conversation is not necessary. Does your product cost around 3,000 euros? Then a doubt consultation hour can be useful. This consultation hour is different from an extensive intake. It only has to last fifteen minutes and is only intended to let the customer express his/her doubts.

With a high-end product, you can assume that there should always be some form of conversation with you. Writing a sales page that answers all questions is impossible. With these types of products, we are talking about large amounts of money. People also want to have a certain certainty that the program really suits them. A no-obligation intake after reading the sales page can give customers this certainty.

Step-by-step plan

In 13 steps to a good sales page
A good sales page is therefore essential in the sales process. The following 13 steps will help you to design a sales page that stands like a house.

Step 1: Create a powerful entrance
The standard format for this type of opener is "How to… so that you…" For example, "How to get employers' attention so that you can quickly and easily find a new job." This opener makes prospects feel compelled to read the entire text on the page. This sentence grabs their attention and is therefore very important.

Step 2: Discuss your prospect's problem
This ensures that your customers can identify with them. Does the description match the problem that your potential customer experiences? Then there is a big chance that this person will read on. In this way, you also ensure that the chance of getting into a conversation with someone you cannot help well is reduced. People who experience a different problem than you can solve with this specific product or program, simply look further.

The expert speaks
Step 3: Describe who you are and why you can help people with a specific problem
A very important step, as this ensures that you make an extra connection with the reader of your sales page. You want to make sure that your readers understand why you are the right person to help them. Perhaps you have done a study that gives you the knowledge to help people with a certain problem. Even better is if you have experienced a certain struggle in this area yourself or have a certain experience. Then you have been in their shoes. In the meantime, you have come a long way and by looking back, you can see what path you took to solve your problem. This allows you to help people faster. Indicate that you have experience without bragging. This makes it clear that you know what you are talking about.

Indicate your experience without bragging. This makes it clear that you know what you are talking about.

Step 4: List benefits, solutions and results
For each part of your service, explain why it is included in the program and how that part contributes to the final result your prospects will achieve. Write this piece in the form of benefits and solutions. It is important not to make it clear what someone gets when they purchase your service, but rather to describe the benefits and returns of individual parts.

Step 5: Describe in concrete terms what the customer receives
For example, name six teleseminars, a workbook or three PDFs. Also make clear what these teleseminars, this workbook or these PDFs will bring to the customer. In this way, it becomes clear to your potential customer what your service means in terms of content. Do not go into the process or tell in detail what you are going to do. Stick to the benefits and give a short description. It is important that your potential customer knows how valuable the content of your service is.