Get more from your campaign
I’ll have plenty more to say about campaign measurement, so feel free to leave a comment if you want me to focus on something a little more specific.
For more detail and advice on how to make the most out of your SiteCatalyst campaign follow the links above specific to each of the topics. Or continue reading now and head over to see my first tip on How to create useful tracking codes.
More time for insights
By providing your analyst with much needed assistance, he/she is now free romania email list 1.8 million contact leads to get very intimate with your data and the numbers – and can clearly focus on gathering actionable insights for your business. It means that you have just started using the tool for the purpose you bought it for. Who knows, you may even be able to pay off your initial analytics investment within the first few years with just one solid insight! To get here you need to know what you are looking for, be able to spot anomalies in the data and translate what the numbers mean for business.
How will you help your digital analyst manage their time so they can focus on the data? Let us know in the comments below.
Once you’ve clearly defined and communicated your digital purpose you’ll need to think about what skills you need to support it.
Digital resources can be sourced from many different areas, the shape of your team will depend on the goals you want it to achieve. What is your focus, is it campaign execution, content development, or driving online sales? You won’t need a team full of technical developers if your purpose is to create content that is shared across social networks.
Carefully plan the internal resources that are core to supporting your purpose, and use external resources to support secondary tasks or work that you can’t possibly scale up or haven’t the capability to deliver. Don’t ‘make-do’ with the resources you have if they contradict what you are trying to achieve, nobody wins that way.