If this topic makes your head spin

[likhon450@]

Downloadable content such as ebooks, special reports, and case studies work best for the middle of the funnel. Free trials and discount offers will help folks at the bottom of the funnel leap become customers. Step 3. Drive traffic Now that you’ve created a few pieces of stellar content, it’s time to drive traffic to it. Driving traffic can be done in a bunch of different ways: Organic search A strong SEO strategy is an effective way to drive traffic to your content.


, Moz’s Beginner’s Guide to SEO will simplify it for you. SEO is, in a nutshell, the practice of understanding your target audience’s search intent crafting experiences around those searches. That way, they’ll switzerland telegram phone number list be able to find it when they hit the internet for answers to their burning questions. And that’s why Digital Third Coast saw an 11,324 percent ROI on its SEO campaign for Shorr Packaging. Email marketing After paid and organic social media content, email marketing has the third highest ROI of any marketing media.


It’s an effective way to promote your company’s content. If your organization has an email list, you can use it to inform subscribers of your new content and entice them to check it out. If your business doesn’t have an email list, I suggest starting one now. According to Wordstream, email marketing produces an average ROI of 4,400 percent in the United States. That’s too good to pass up! Social media Social media has exploded in popularity over the past 15 years.