Audio content and brand: the perfect match

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For example, one of our clients, specialized in selling fresh products, absolutely had to differentiate itself from the competition to take a leading position in the sector. To achieve this, we proposed creating an exclusive space for its buyer persona in which to “nourish” members with exclusive content and experiences dedicated to them. Based on the needs and interests of this buyer, we defined a content strategy that would allow us to capture their interest, be useful for their professional development and at the same time manage to surprise them.

We developed a campaign based on the personality and values ​​of the list of malta consumer email brand , with an ad hoc concept and claim. Furthermore, we proposed a new dedicated format and an application to host all the contents of this “club”.

At the beginning of 2021, when the Clubhouse application entered the scene and gathered millions of users in a few weeks, the rest of the social networks joined this format and audio content began to multiply .

With the rise of podcasts and voice search, we see more and more marketers turning to audio content in 2022. It is a format that is gaining more and more followers thanks to its ease of consumption and that has several advantages for brands: the improvement of their credibility, the feeling of intimacy and the creation of a long-term bond with the listener.