Do you want to get started in SMS marketing? For prospecting and loyalty, it is indeed a channel that should not be overlooked. With an opening rate of over 95%, commercial SMS will revolutionize your marketing strategy. But if you do not have your own database, you will have to rent or buy a mobile number database. This is the opportunity to effectively target your prospects and reach them for sure. The rules of SMS marketing Before renting a mobile number database and launching your first SMS marketing campaign, you should know that this prospecting channel is particularly well regulated by law. So make sure you respect it! First of all, your commercial SMS – of 160 characters maximum – must include the word STOP SMS. This allows the recipient to unsubscribe at any time.
Also, your commercial SMS can only be sent between 8am and 8pm from Monday to Saturday, excluding public holidays. The preferred time slots are late morning (between 11am and 12:30pm) and early evening (between 6pm and 7:30pm). But, above all, each recipient of your SMS campaign must have given their consent to be contacted for commercial purposes. At the risk of paying a fine of €1,000 per spammed number! No need to worry, however, since the databases that you can rent or buy azerbaijan phone number data respect this rule: individuals have given their consent to be solicited on their mobile by various companies. Database: opt-in or opt-out file? When you start your business, building a customer file can be tedious and time-consuming. And while customer loyalty is important, prospecting is much more strategic.
It concerns young companies, but not only... So, for prospecting by SMS, there is nothing like buying or renting a database of mobile numbers. Renting allows you to use the numbers for a single SMS campaign. Buying allows you to have this database at your disposal as you wish, with as many SMS and campaigns as you want. If you are considering renting or buying a mobile number database, you have definitely heard of opt-in and opt-out files. But what is the difference? Opt-in database We speak of an opt-in database when the owner of the mobile number has explicitly and previously given authorization to use this channel for commercial purposes.
These files therefore comply with the requirements of the CNIL (National Commission for Information Technology and Civil Liberties). Renting or purchasing an opt-in database will allow you to target and/or segment your prospects based on their location, demographic data (age range, number of children, gender, etc.), their professional activity and sometimes even their income, information regarding their type of accommodation, their means of transportation, their interests, etc. With such a precise level of targeting, your SMS campaigns will necessarily be effective.