Email marketing tips every marketer should know

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The typical performance metrics for email forms include: views: the number of users who have viewed your form subscribers: the number of users who subscribed to your form conversion rate: the percentage of users who subscribed to your form after viewing it aim to improve your forms’ conversion rates so that they’re getting more people onto your email list. Meanwhile, the typical email campaign metrics include: open rate: the percentage of recipients who opened your email clickthrough rate: the percentage of recipients who clicked a link in your email unsubscribe rate: the percentage of recipients who unsubscribed after receiving your email in general, you’ll want to see high open and clickthrough rates, which indicate that your contacts actively engage with your emails.

Meanwhile, keep your unsubscribe rate peru telemarketing list as low as possible. The average unsubscribe rate is around . That said, you may experience a higher unsubscribe rate if you’re offering ad hoc legal services for matters like criminal defense, divorce, and dispute resolution. For instance, if you’re a divorce lawyer, a contact might join your email list while deciding whether to get a divorce. If that person decides not to divorce in the end, they might also unsubscribe from your email list because they no longer need your services.

In contrast, users regularly in need of legal services, like corporate clients, may continue to stay on your email list if they find your emails valuable. Even if they don’t need your services right now. Learn more email marketing kpis here. Email marketing for lawyers: a recap in summary, to get started with law firm email marketing, you’ll need to: invest in an email platform set up your email platform identify where you will place your email forms create your lead magnets create your email forms drive leads to your email forms segment your contacts start sending your contacts emails track the performance of your forms and emails if you’re wondering which email platform to use (as per the first step), I’ve suggested mailchimp, hubspot, brevo, and activecampaign to be especially good email marketing tools for lawyers.