Perceived Value in Territory Marketing

[arafatenzo]

Social values : the presence of lucky tourists and famous people, high quality services, ... (see Versilia or Portofino);
Ethical values : the presence of specific actions, structures and provisions in favour of the environment and more globally of sustainable development,….
Sacrifices

Monetary sacrifices : the price level of hotels, restaurants and facilities in the area,…;
Non-monetary sacrifices : difficulties in orientation, identifying routes, heavy traffic, …
In light of all these considerations we can define an operational model that allows us to evaluate the impact of mobile technologies and m-tourism services on the perceived value of a territory.

The introduction of these technologies adds two new south korea email list variables such as the motivations of tourists (or the benefits sought) and their attitudes . In fact, the motivations of tourists can be multiple: the desire to change the rhythms of everyday life, to practice a sport, to make a cultural discovery, a need for sociality, the search for traces of the past, ...

On the other hand, considering the additional services offered, the attitude of individuals towards new technologies can contribute to modifying relationships and the perception of value.

In the valorisation of a tourist destination such as a territory, one of the fundamental components of the global perceived value is undoubtedly the emotional value , that is, its capacity to arouse emotions and sensations.