Content Marketing VS Direct Response Marketing

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Let's now see how this strategy can be implemented on the web.

The ideal tool is the creation of a landing page that presents the offer, the competitive advantages and a form to establish contact or purchase directly online.

However, this landing page must be promoted adequately through a SEM (Search Engine Marketing) strategy, a correct balance between SEO , i.e. organic positioning and paid PPC campaigns. In the south africa email list case of local businesses, I would add that even a good page on Google My Business can significantly contribute to increasing the visibility of your offer.

As you can see all the promotional activities that I recommend are based on the use of the search engine , this is because, as already mentioned, Direct Response Marketing responds to a conscious need of the user who will probably declare the same within a search engine.

I often hear about Content Marketing as a functional strategy for acquiring customers via the web and I often recommend it to my clients, but is it a solution suitable for all situations? Let's look at the differences and when to use one strategy rather than another.