4. Aim for eco-sustainable and minimal packaging

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Sustainability is the watchword : new environmental policies and the urgency of an ever-decreasing impact on the environment push anyone with an e-commerce to use sustainable packaging, made with recyclable materials and easily reusable once the package has been discarded. An ecological choice also pleases customers, who for example in the case of returns management will not have to worry about providing new packaging to send back a product to be replaced: using packaging obtained from recycled material or produced with low CO2 emissions is now a consolidated trend.

Cardboard remains the most popular material, while plastic bags and algeria consumer email list polystyrene are replaced by 100% natural materials derived from the processing of raw materials such as corn, mushrooms and algae. Cellulose pulp and compostable bioplastics are also a valid alternative, the important thing is that the packaging guarantees a certain resistance and is therefore able to protect the product. For boxes, the best solution is a sturdy cardboard that can be reused, while for envelopes, the ideal choice is tear-resistant materials.


The size of the packaging is another important detail: opting for minimalist packaging that takes up little space allows you to save money, reduces material waste and ensures perfect, tailor-made packaging.
But sustainability is no longer just a matter of choice: the European Parliament has dictated precise rules on packaging and packaging waste with the latest EU regulation, which provides for all packaging on the European market to be recyclable by 2030.