A B2B campaign is the process of applying a marketing strategy to sell to another company . In other words, B2B is when an organization buys a product or service from another, either to:
resell;
use as an element for the manufacture of your own products;
include in business processes to optimize them.
The acronym B2B comes from the English expression Business to Business , which in translation means “from business to business”.
Marketing strategist James Chen gave two definitions bulgaria phone number resource to Investopedia for how this transaction might occur.
between a manufacturer and a wholesaler;
between a wholesaler and a retailer.
What is the difference between a B2B and B2C campaign?
Contrary to what most people think, it's not just the target audience that differentiates B2B and B2C campaigns. The language and approach are also different , after all, one is focused on companies, and the other on people.
We can say that B2B email marketing campaigns are aimed at executives and people with decision-making power within companies. While B2C focuses on reaching end customers who are looking for a specific product or service.
Furthermore, B2C focuses on relationships and sales conversion, while B2B is more practical, with the aim of reducing costs, increasing profits and generating qualified leads .
And another difference between the two email marketing models is the duration and complexity of the purchasing decision.
In B2B, the decision-making process is usually more complex, which reaffirms the need for sales leads . And in B2C, the decision is simpler and more routine, made by a single person.
What are the advantages of using B2B strategies in email marketing?
Now that we’ve seen what B2B email marketing is and how it differs from B2C, it’s time to understand some of the advantages of applying this strategy to your company’s digital actions. Stay tuned!