UTM codes are tracking links that in digital marketing allow you to monitor thecontent performanceand social campaigns of an e-commerce or website. For example, by using a UTM link within a Facebook campaign, you can know how many visitors come from that link and what they visit once they land on your site. Learning to use them allows you to obtain a more detailed view of social data and to refine marketing strategies based on them to increase traffic to your e-commerce site and ensure the best possible content for your audience. Let's find out what UTMs are and how to use them.
UTMs (acronym for Urchin Tracking Module) are strings of code added to the albania consumer email list end of the URL of a link that refers to a site and allow various data analysis tools, such as Google Analytics, to monitor each click, identify the source of the traffic (i.e. where the users who clicked on that link come from) and the means used (i.e. which campaign allowed them to land on your e-commerce). When a user clicks on a UTM link, the data relating to the campaign is sent to analysis platforms such as Google Analytics and associated with each visit, thus allowing you to understand where the traffic comes from and how users interact with the website. When a visitor arrives on your site you will be able to identify which campaign they come from.
UTMs are therefore parameters through which it is possible to trace the various data of asocial campaignand monitor their performance. There are 5 categories of UTMs, corresponding to five different tracking parameters.