Keyword Rank: The average position of your content in a search engine for a specific keyword or phrase. Sessions (formerly unique visitors): A group of interactions that occur on your website over a period of time (one session can contain multiple screen or page views, events, or social interactions). Session duration (formerly time on site): total duration of all sessions (in seconds)/number of sessions. Traffic: The number of visits and visitors that social networks bring to your sites over a period. Traffic Ratio: The percentage of traffic from each of the three main segments, including: Direct visitors - those who visit your site by directly entering your URL into their browser's address bar.
Search visitors - those who visit your site based on a search chinese overseas british data query. Referral visitors are those who find your site through another blog or another site. Conversion metrics: actions, sales and results. The end goal that you hope a visitor will achieve through your brand is conversion metrics. Your conversion could be a sale, a subscription, a download, a registration, or many other things. Again, this is where a tool like Google Analytics can come in handy. Average Purchase Value/Average Order Value : The average value of each purchase made by your customers.
How much the average customer spends on a brand, determined by dividing annual revenue by the annual number of customers. Conversions: The number of conversions over a period of time (conversions can be defined as the final action you want users to take on your site. Examples could be: email subscriptions, downloads, registrations, widget or tool installations, etc.). Conversion rate: The percentage of users who complete a desired action, called a conversion, determined by dividing the number of conversions by the total traffic for the period. CPA (cost per acquisition or cost per action): The dollar amount of what a brand pays to get attention.