In B2B industries, white papers work very well . White papers are seen as pieces of content that provide reliable information. They often contain research information, statistics, or reports that describe a problem or solution.
Through these formal documents, not only are leads or potential clients captured , they can also serve to position us (or our brand) as thought leaders in our market niche .
6. Toolkits
Toolkits are about offering multiple resources in one concise package rather than just a tip sheet or downloadable and create the image in the minds of our buy armenia whatsapp number database visitors that they are going to get something cool and complete .
It's a way to capture those visitors who don't see enough value in a newsletter or a white paper . You're probably thinking that if creating just one E-book seems like a lot of work, creating a Toolkit will take you months, years... your whole life! In that case, reuse it . Group all the content you have on a topic that can be complementary, such as an E-book, a template, and a checklist.