However, the sports product with the highest search volume in August was football cleats, with a growth of 1,400% compared to July. Similarly, the largest growth in search terms was for women's tennis shoes, which went from having 515 searches in July to about 85,000 in August, that is, a sharp increase of 1,071,775%.
Holding an event like this during a global health crisis was a risky bet by the Olympic Committee. In any case, Tokyo 2020 had a wide impact on social media, reaching 136,000 mentions on Twitter from July to August 2021 under the hashtag #Tokyo2020.
For its inauguration on July 22, around 1,300 tweets were austria business email database submitted with the event's main hashtag, including a parody post that reflected the Covid-19 variants as the mascots of this celebration. This post made by a political cartoonist even preceded the official tweet from the Olympic account in which they launched the games.
Despite all this, the postings throughout the games remained fairly neutral, with only 3% negative comments during the first few days. However, interest on social media showed a clear decline as the games progressed.