profile picture close-up
The participants in the study were asked to rate a series of such photos, asking them how trustworthy, attractive, and competent they found the person in the photo. To measure this unconscious influence, the researchers used a series of surveys.
Research resultswere always the same. Participants found the austria mobile phone number list people in the close-up photos to look less trustworthy than the variant in which the person was photographed from a bit further away. The participants in the study also thought that the people in the close-up photos were less attractive and competent. The results of these studies have various implications and can also be used by you as a subconscious method of influencing.
profile picture more reliable
Application of the results in online marketing
Use the results of the research to improve your own online profile. When choosing your profile picture, consciously choose a photo from a greater distance, so that you come across as more trustworthy, attractive and competent. You can apply this to, for example, the photos on:
About us or employee page on your company site.
Profile picture in social media.
Other profiles you create.
In addition to your own online profiling, you can also go a step further. You can also extend the research results to:
Images of people that you use on your website, for example presenting or using your product or service.
Images of people in (online) brochures.
No selfies
A photo taken from up close makes others judge you as less attractive, less trustworthy and less competent. So don't use a selfie as a profile photo. A selfie is always taken from a short distance. Choose a photo from at least 2 meters away, then you are already 1-0 ahead with your online profile.