Should we rely on artificial intelligence to boost our Content Marketing?

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Artificial Intelligence (AI) is a technological process that has been present in the daily lives of millions of people for some time. Moreover, its application in Content Marketing opens up an interesting debate: should we rely entirely on this technology for the promotion and even creation of information?

First of all: what is the scope of AI in Content Marketing?
Some authors and personalities offer different points of view. mongolia b2b leads HubSpot experts, for example, claim that automated intelligent programs are primarily a work tool that requires the addition of manual human work.

On the other hand, Nancy A. Shenker (CEO of The On Switch company ) states that in the next 5 years, 25% of traditional marketing positions will be replaced by this type of automated intelligence.

Despite the different opinions, the truth is that AI is present in Content Marketing through various systems, from those that carry out detailed statistical studies, to those capable of analyzing the grammar and originality of a given text.

So, what factors will determine whether this technology is applied to a promotion strategy?

Artificial Intelligence in Content Marketing

Adopting the right technology
Investment in Artificial Intelligence will be essential to implement the best available and therefore trust it. In this context, the following questions must be answered:

-Can the AI ​​program that will be used generate useful texts using only an algorithm ? This is a reality, as is the case with The Associated Press, which uses this technology to write short sports reviews.

-Does such software or system have the ability to produce highly personalized content usable in marketing efforts?

-What will be the main advantages of such an investment? (Reduction in costs and time, salary savings by using fewer human resources, for example).

These responses should also consider the following:

-The content created by any program must be completely consistent and of high quality, without exception.

-The intervention of the human element to edit this information, if necessary.



The elements necessary for the implemented program to succeed
Each and every one of them is essential:

-Full support and understanding from CEOs about the technology to be used, its advantages, limitations and where the system is headed in the future.

- Objectives defined based on documented results. What has worked for other clients and why? Fortunately, AI implementation has now been successfully tested in a large number of companies.

- Sufficient data. A capable algorithm that integrates a large amount of data is the best option. The vast amount of information available is therefore important for the system to yield the best results.

Once these factors are put together, it will be easier to rely on a system that automatically generates content and also contributes to its dissemination and promotion.



Predictive Intelligence
An interesting part of AI is the ability of its algorithms to deliver personalized content to users and stay ahead of trends.

This process, known as Predictive Intelligence, can boost any marketing campaign thanks to its invaluable help in lead scoring. This means that the promotion of goods and services will be accurately targeted to potential customers based on their history and behavioral habits, thus contributing to the selection of the best prospects.

A large number of companies are taking advantage of this technology. Netflix's current system, for example, delivers personalized recommendations of series and movies to users more efficiently. This is possible thanks to an algorithm that detects the percentage of compatibility of the content with the customer's taste.



The main objective: improve the user experience
The push for Content Marketing through AI should have as its main goal total consumer satisfaction at different levels:

-Help you in the purchasing process.

-Help you save time and resources.

-Offer you quality in all aspects.

-Take into account their immediate needs.

Every efficient automated system must achieve this and much more, without exception, in order to be fully trusted as an integral tool in the marketing process.



Goodbye to the human element?
Despite some opinions, this still seems quite far away. Even authors who predict a commercial revolution that has never been seen due to the use of AI, such as the aforementioned expert Nancy A. Shenker, also claim that “eventually, the human element must add soul and humor to the content.”

This simple statement is more important than it seems, as it opens the door to another debate: is marketing automation in the robotic age a cold and mechanical process? Will the public perceive this in any way?

The answer in today's field is simple: combining cutting-edge technology with human oversight is the best way forward. Trend developments will later dictate the necessary course of action.



In conclusion, the use of Artificial Intelligence in Content Marketing is an interesting and exciting topic. The degree of trust given to each of these systems will depend on several factors described above. Either way, the perfect union of human talent and technology will undoubtedly boost any well-planned strategy.