. X people on your team who use our product

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8. Our client saw these results
email 8Image Source . This email works because… you’re leveraging the power of social proof. Telling your lead that you’ve gotten XYZ results for a company (similar to theirs) is a great way to demonstrate the value of your product.



9
email 9Image Source . This email works because… you’re showing your lead how valuable your product is, which makes it easier to sell them when you get to the close later. Timing is everything; you don’t want to kill your lead by being too aggressive and trying to close a sale right away.



10. I noticed a mistake you made
email 10Image Source . This email works because… you’re pointing argentina cell phone number database out a bug that your lead could fix, and who doesn’t want to fix a bug and improve their site? Notice how the email cleverly starts with a compliment; this ensures the overall tone isn’t too critical.



11. I see that you are the person who is making this happen
email 11Image Source . This email works because… you’re referencing something one of your lead’s superiors posted, which automatically makes them sit up and take notice. Giving a compliment is also smart; it helps build rapport and increases your likability.



12. Your search rankings are worse than the top 40.
email 12Image Source . This email works because… you’re telling your lead where they stand in the competition; this is valuable information that your lead will definitely want to take a closer look at. From there, you can quickly and easily transition into discussing how they can improve their current position by using your product.



13. Did you know that...
email 13Image Source . This email works because… it’s non-committal and doesn’t involve any kind of pitch or sales pitch, which increases the chances of your lead responding. The goal here is to start a conversation and build rapport before you try to sell to your lead.



14. What would you ask for?
email 14Image Source . This email works because… you can understand what the burning question is that your lead has. With this information at hand, you can better craft and tailor your pitch to fit the current challenges your lead is facing.