Brands such as Doritos, Mentos and Volkswagen were the main protagonists of the success of Piqué and Ibai Llanos' World Cup balloon race.
Ibai and Gerard Piqué gather more than half a million people on Twitch to watch their balloon world cup
By Susana Galeano
LATAM Content Coordinator
Yobai Llanos never ceases to surprise by inventing new projects to bring to his streaming on Twitch, and with the help of Gerard Piqué he has created a new sporting event, the Balloon World Cup , a competition that has been able to bring together the best exponents of an unprecedented sport with great production and of course, with the sponsorship of big brands.
The idea came from an innocent tweet by Ibai in which he shared a video of a couple of young people playing at hitting a balloon in their living room without it touching the floor. Piqué quickly launched a challenge australia business email database to the community on Twitter, and if that post got more than 50 thousand retweets, the first Balloon World Cup would be organized in Spain , an idea that of course became viral thanks to the social networks.
Port Aventura was the venue for the World Balloon Festival, while Ibai's Twitch account offered the streaming where we were able to get excited with the 32 selected people representing different countries of the world who competed not only for the coveted Golden Globe trophy as the prize of this first world edition, but also for no less than 10,000 euros.