When it comes to management systems, there are a few basic elements to consider. An intuitive tool, a reliable technical support package, and a good reputation in the market are just a few aspects that should be evaluated during the decision-making process.
Other examples include:
Packages that offer what you need
When you’re looking to purchase a content management system, the features it offers may not be compatible with what you need. That’s not the case with HubSpot CMS. The first question that probably comes to mind when you’re considering it is the financial impact of the content management system on your company.
This is a very valid concern that requires an australia phone number resource analysis of both the investment and the expected return . For this reason, we emphasize that this tool is compatible with the size of your operation.
If you work in content production and want to manage your portfolio, there is a free plan with features and resources that will transform your day-to-day life. On the other hand, for marketing managers, the premium plans can be used by marketing professionals, developers and the information security team .
Personalization is the key word
There is no digital marketing strategy that does not have room for personalization. This is a dynamic area that requires agility to identify and adapt to new trends.
Therefore, the CMS cannot be used in a rigid or mutable way. In fact, the more flexible it is , the better its performance will be. In this case, customization becomes more visible in 2 aspects:
Customization: where the appearance and presentation of the website or blog can be adapted to reflect the brand characteristics, values and image that the person wishes to project to the market;
Flexibility: Once the content has been published and is already attracting visitors to your website, you need to take care to maintain its relevance. One of the principles of content production is to ensure its evergreen characteristic , that is, information that remains attractive to the public for a long period of time.
All of these elements combined create a unique experience that simplifies and enhances content production . In addition to the impact on traffic, it is noticeable how the first contact with the company through the website can be optimized with relationship building in mind.
Provides end-to-end security
Information security is one of the most important elements for website management. With the strengthening of the LGPD and users' demand for data protection, companies need to become a secure repository.
Some of the most interesting features are:
cloud content management;
hosting on the HubSpot CMS;
24-hour threat monitoring and protection;
the creation of user permission levels to prevent unauthorized access;
constant testing of vulnerabilities and threats.