What types of content are needed at each stage of the purchasing process?

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For today's consumers, it is necessary to produce intelligent content that, as part of your Marketing strategy, adapts to the new standards of interaction with the client; even more so if your business is conducted through an eCommerce. To achieve this, it is advisable to divide the purchasing process into stages.

Stage 1: Attraction
The task of this stage is to attract the user and to do this it is important to generate creative and very attractive content, keeping in mind that it will be directed mainly to australia business email list readers who are not yet clients, who do not yet consume or who have not made any purchase, precisely because they are not aware of this new need that you are about to plant in their list of interests.
It is advisable to use informative and educational content because these are consumers who are not yet fully aware of the problem; therefore, we must help them realize the need.
Types of content
Image CC: Snapwire
Stage 2: Consideration
At this stage, the client already knows that he has a need or problem and now it is necessary to make him aware of the different alternatives to solve it.
The content must be enriching and varied, offering all the possibilities and different paths to follow to move forward, depending on the preferences, current requirements and budget of each consumer.
To obtain this type of information, it is common for consumers to review all kinds of formats, including demos, consultations, essays, eBooks and available offers.
In no case is the idea to rush the customer; it is better to mention that a computer will make work, academic, entertainment, and communication tasks easier than to tell them to close now. “Come on! Buy! Don’t think twice! You’re almost there!”

Image CC: Pixabay
Stage 3: Decision
This is the perfect time to achieve the goal: close a sale. And to do so, you must convince the user that we are the best option to invest their budget.
The more information you have given the customer, the more secure and confident they will feel about making a smart purchase.
It is best to achieve this conviction with necessary and valuable information, but not with insistence.