Quantitative research on toilet
I also can't imagine Facebook-using hairdressers sitting on the bus on their way to work waiting for messages about hair dye. I also don't think that buyers are happy with posts about printer paper and office furniture during their lunch break. And if a municipal policy officer is quietly "using his smartphone" on the toilet, he doesn't want to see Facebook messages about quantitative population research.
WC
The director was a bit offended by my disbelief. I dismissed it during the party by saying that of course there are always exceptions that prove the rule.
And that is true. Maybe there are bricks, hair dyes or office furniture that are so special that you, as a passionate professional, want to see them in your timeline. That those items or the brand are cuddly. That you associate with them. That you are a fan. Also privately.
HEMAThat is also exactly the success criterion for B2C on Facebook: public huggability. A brand, a product that is cuddly, has a chance of getting fans on Facebook. You want to hug the KLM swan, you want to hug Heineken and albania mobile phone number list you are simply a fan of HEMA . In the smaller SME segment: we all want to kiss the Hague city farmer from Goed Boeren In De Stad , the sausage makers from Brandt & Levi and the boys from Barbier Schorem .
How different is it with the brand of frying fat you use, your gynaecologist and the lawyer who so cleverly managed to get that breath test incident dismissed? You shouldn't pet frying fat. And publicly cuddling with a gynecologist and criminal lawyer raises unpleasant questions.
Not much happens on that fan page of the brick factory these days. Maybe the marketing lady got fired. Or maybe the director listened to me and now spends his valuable marketing resources elsewhere.
Désirée Battjes wonders every week on Frankwatching.com about online etiquette . Or rather the lack thereof. Because Facebook may be celebrating its tenth anniversary this year, but do we all know how things should be on social media? How should things actually be done in the virtual world? Time for some online etiquette , with a large grain of salt. Do you have an opinion too? Bring on that opinion, it will only make the internet better.
Image intro by Andre van Iterson