After defining the objective and audience, it's time to choose the format of your LinkedIn ad. From Campaign Manager, different types of formats are available: Sponsored Content : These sponsored posts (or native ads) appear directly in users' LinkedIn news feed. Their format? Carousels, posts with an image, advertising videos... Your choice. Sponsored Messaging: This format concerns sponsored messages sent to users' LinkedIn inboxes. This format facilitates discussion and the creation of a direct connection. 89% of Internet users prefer that companies communicate with them through messaging. In this category of direct advertising messages, we distinguish Message Ads (private messages sent from a personal profile) from Conversation Ads (sponsored private messages with the possibility of adding chatbot features and automated exchanges). Text Ads : Text ads appear at the top right of the LinkedIn news feed.
Visible to the greatest number of people on the social network, they allow you to reach a wider target, with a lower budget. Spotlight Ads : This type of sponsored advertising combines in a visual the profile photo of the targeted prospect and the photo of the company page, with a promotional message and a clickable call-to-action. choose format on linkedin ads Are you hesitating between several types of ads? At Plezi, we recommend starting with the most used formats: those that are inserted directly into the LinkedIn news feed. For example, carousels and videos generate reach and engagement more easily. Very effective for generating clicks and conversions! Should you use the LinkedIn Audience Network? When you set up your ad placement, you’ll have the option to use the LinkedIn Audience Network.
This is a network of partner sites where your ads can appear. By enabling it, you’ll increase your reach by an average of +25%. This option requires a bit more customization, in order to exclude categories of sites that you don’t want to associate your brand with. Some users have noticed a decrease in cost per click (CPC) by enabling LinkedIn bosnia and herzegovina businesses directory Audience Network. But the best action is to test this option on your account and then track its impact to know if it’s worth it! Define your budget Define the programming Let's talk little, let's talk well, let's talk budget. Several options are available to you at this stage: Set a daily and maximum budget Set a daily budget Set a maximum budget Choosing a daily budget is the best solution if you are running a campaign with no end date, which will run continuously.
On the other hand, the maximum budget is interesting if you want quick results over a given period. At Plezi, we have decided: we use daily budgets. With a daily budget, you set the amount you plan to spend each day for a certain period. This method is more suitable for slow and steady advertising, when you want your business to resonate with a specific target. In the program section, we also leave the option “run an uninterrupted campaign” enabled. Final tip: The first 2-4 weeks are generally considered a learning experience to see what works (and what doesn’t). During this testing period, LinkedIn Ads recommends a daily budget of at least $100 or a monthly budget of $5,000.