Merging Qualitative and Quantitative Research: Both these research techniques offer a panoramic view of decision-maker points of view and factors to make strategic decisions. For instance, qualitative insights job function or professional person and industry email list focus on Interviews, focus groups, and open-ended surveys to uncover the ‘why’ behind decisions, revealing motivations, challenges, and perceptions. On the other hand, quantitative metrics concentrate on surveys, data analytics, and trend assessments to help quantify these insights, providing a scale to the depth.
By spending time shadowing decision-makers in their day-to-day roles, researchers can gain firsthand insight into the challenges and opportunities they encounter. It can work by engaging executives in workshops that focus on real-world scenarios. The hands-on experience can yield nuanced understandings of their decision-making processes.