The success of an online store depends on the effectiveness of its marketing methods that attract visitors, and the quality of the resource itself and its convenience - the number of buyers. One of the elements of assessing the quality of an online store is its usability, which ensures convenient use of the site by users. In this article, we talk about usability errors in online stores.
Usability errors
Search bar missing
The search function on the site helps users quickly find the vk database necessary product. Although the navigation in the store is organized correctly, searching by name is more convenient.
In addition, by studying the queries that users enter into the search bar on the site, you can expand the range of products in your catalog.
No contact information
Create a page with your contacts and indicate on it:
Telephone.
Email.
Legal and postal address of the company.
Links to social networks.
There is not enough information on the product card
It is worth indicating:
Product characteristics.
Description.
Manufacturer details.
Colors and sizes.
Information on availability and quantity.
Information about delivery and payment.
Loyalty programs.
Delivery times.
Is there an installment plan?
Similar products.
Reviews.
“Add to Favorites” and “Compare Products” buttons.
Too many fields when filling out a form
The simpler the ordering process, the more purchases. If a customer has to fill in a lot of fields to place an order, they may simply close the site or make just one purchase and never return.
There are no filters or sorting
The filter simplifies the search process for buyers. Here you can select a filter by color, size, price and other parameters.
Sorting can be by popularity, newness, price, etc., which also simplifies the process of choosing a product.
No error notification
There are cases when users do not fill in the fields in the form. Mark where exactly he did not fill in the field or filled it in with errors.
No information about delivery, payment and returns
Add links to these pages to the main menu, footer, or product card. You can specify delivery times in the card, for example, "We will deliver within 3 days."
There is no "Buy in 1 click" function
Sometimes users already know what they want to buy and are ready to do it right now. For such cases, add a "Buy in one click" button to the product card.
The mobile version of the site has not been developed
Browsing the catalog and placing an order should be convenient both on a computer and on a phone.
Difficulty registering
You can use one of the following options to complete registration:
1. Make a purchase without registration.
2. Log in to the site through your social network account.
But if registration is still required, offer users bonuses or other beneficial offers.
Poor quality product image
Upload good quality photos showing the product from all sides, as the user does not have the opportunity to see and touch the product in person. A short video review would be a plus.
There is no information about the product in stock
Provide up-to-date information about the availability of the product in stock, as well as its quantity. After all, if after placing an order it turns out that the product is not available, the customer is unlikely to be satisfied.
Reset basket
Technical issues may occur during checkout, such as connection loss, payment issues, or the customer accidentally closing the browser tab. As a result, the cart may be cleared and the customer will have to add products again.
To avoid such situations, it is important that all products added to the cart are automatically saved until the order is completed, so that the buyer does not lose their choice and does not waste time searching and adding products again.
There is no description of further actions after placing an order
It is necessary to provide users with information about the current stage of order placement and the actions they need to take next. If after completing the payment only the message "Thank you for your order!" appears, this may cause misunderstandings and questions for the customer about the assignment of the order number, whether the goods have been paid for correctly and the possibility of receiving a call from the operator for confirmation.
To avoid such misunderstandings, it is necessary to provide users with all the necessary information about the status and stages of the order. For example, in case of successful online payment, you can report the successful acceptance of the payment.
There are no similar products
Blocks: “Similar products”, “People also bought these products”, “You may also like” and others – can increase the number of purchases without any costs.
Conclusion
Online store usability errors can seriously affect user experience, sales levels, and overall brand reputation. Fixing these errors is key to increasing the efficiency and success of online trading. When creating online stores, it is necessary to pay due attention to usability to ensure ease of use for the user, and for you, increased conversion and retention of regular customers