Since not everyone has a sociology degree, we're going to explain what Generation Y is.
Generation Y is commonly referred to as those born in the 80s or 90s, or even up until 2000. Their value system has been turned upside down by the arrival of the Internet, television and video games, and they have less trust in traditional value bearers. c level contact list
They are very different from traditional buyer profiles, because their references are not the same. They are the only generation of workers not to have experienced the pressure of the Cold War or to have lived in a country at war. However, they have been constantly bombarded with the "duty to remember."
In terms of sales pitch, they didn't experience the highly oriented post-war pitches. Generation Y grew up with mass advertising and very pushy pitches , from which they tend to distance themselves.A few days ago, the Marketing Sherpa website published a study conducted at the end of 2015 by Arketi Group. This study was conducted among 262 managers and executives in very varied sectors. These sectors are based on technology purchases worth more than $10,000.