A statistic is quite edifying; most companies only capture 40% of the traffic on their brand name. The rest dissolves between ads, competitors, and other results. With a good lead generation campaign, your site will rise for more requests, and you will inevitably acquire more visibility.
You can also easily conquer new markets this way, or solidify your position in your markets.The most difficult thing for companies today is that purchasing behaviors have changed drastically. B2B purchasing cycles are still long, but more than 70% of purchases start with an internet search. If you are not there from the start, you are unlikely to find your way around at the end. job function email list
Lead generation makes it very easy to adapt to changes in purchasing behavior. Past changes, of course, but also those to come. Who knows what the new trends on social networks will be in the coming years? Having a lead generation partner means being sure to be at the forefront at all times!Establishing a lead generation strategy, which is embodied in a campaign, requires thinking about the profile of buyers, the questions they ask, the added value of products, and what sets a company apart from its competitors. In short, it allows you to take a step back and seize the opportunity to make changes in the organization that can be very beneficial for the company.
And if there is one thing that bosses appreciate, it is a significant return on investment: fortunately, this is the case here.
So here are 5 arguments that you can use during your meeting next Friday. Of course, these are not the only arguments that lead generation has going for it, but they are probably the ones that will resonate the most with your management!