By Maria Bastero
Content Manager at Marketing4eCommerce
VIKO , the Spanish holding company to which Marketing4eCommerce belongs, launches Kaibos in Spain , the first company to launch native Amazon brands in Europe for manufacturers , seeking to replicate the success that this company model has had in Asia and the United States.
Unlike agencies specializing in services for online businesses, this model goes beyond the traditional sale of services or hours . Kaibos was created to sell manufacturers' products directly on Amazon, but not as a distributor in the usual sense, but rather as a partner in the launch and operations in the online environment , this is its market differential.
This new model promotes the direct sale of new products from manufacturers to the end customer, focusing on helping the manufacturer find their own niche and a new brand from scratch, avoiding intermediaries. Pedro Abad , Co-CEO of Kaibos, who is also Academic Director of Marketing4eCommerce Academy , states: “ We partner hungary number data with B2B manufacturers to create from scratch and scale new brands that succeed on Amazon . ”
Exploiting the rise of Amazon Native Brands
In recent years, we have seen how the cases of sellers with “no product” on Amazon have grown exponentially . These sellers, who have found a niche on the platform, have developed a successful business with products specifically manufactured to cover each demand segment and compete with brands with a long history and experience, being a threat to them. These types of brands created for the marketplace ecosystem are called Amazon Native Brands.
In Spain, there are several precedents of manufacturers that have opted for this model, such as the Spanish company Calconut , which decided in 2005 to launch an exclusive product for Amazon into the B2C world and made its sales skyrocket. Therefore, Amazon is not only a great platform for these manufacturers seeking to develop new business models, but it is also the most effective gateway to the rest of the markets and channels .