We continue with the second round table of the day, moderated by Adrián Aira , CEO of Marketing4eCommerce Academy, in which we will have Diego Sánchez , Global eCommerce Director of Lladró; Cristina Comalrena , eCommerce Director of GAP; and Álvaro Gómez , CEO of Elogia . One of the biggest concerns of consumers was addressed: that items go up in price around these dates.
Photo from the NEXT Peak Season 2023 Paid Media Roundtable
From left to right: Adrian Aira, Alvaro Gomez, Cristina Comalrena and Diego Sanchez
If the previous presentation highlighted the honduras number data importance of starting to plan the big sales seasons as soon as the previous one ends, this point was stressed again in this one. In addition, the importance of knowing what your competitors do and what works for them , learning from them and adapting those formulas to your business was discussed.
As for expectations for this year, Cristina (GAP) told us that her brand expects to have more sales than last year, despite it being a tough year at a macro level . The consumer has had to prioritize , and fashion has not been the first choice, so seasons like Black Friday will help them to do their Christmas shopping at prices they can afford.