Meta, the company behind platforms like Facebook and Instagram, has announced a number of ad optimization tools for the holiday season , aimed at helping advertisers maximize their promotional and sales opportunities. These include:
Budget programming
Meta is introducing a new option that allows advertisers to set a higher budget for a campaign over a specific time period .
For example, if a campaign is expected to generate more interest during a particular weekend, advertisers can set up an alternative budget for those specific days . Once the promotional period ends, the greece number data budget will automatically revert to the original daily budget, eliminating the need for manual adjustments.
Promotional ads
These ads give shoppers access to discount codes and deals directly in their checkout flows , creating a sense of getting a better deal for your audience and increasing conversion.
Promotional ads will be available to brands in the United States, United Kingdom, Canada and Australia during the holiday season.