Open Graph markup for social networks and messengers

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16. Open Graph markup for social networks and messengers. This is very important and increases the click-through rate (CTR) of the site when users see a link to it in the feed or in personal messages. You can check its presence by opening the source code of several different types of site pages (the main page, category page, product/service page, for example).

An example of Open Graph markup in the source code of a website page
A simple and effective solution for setting up OG markup:

for texts you can take Title and Meta Description as a basis
take the image based on the page content (if it's a product page, france telegram then put a photo of the product, if it's a website page, then a beautiful banner image, etc.), the recommended size is 1200x628 pixels, so that the link is the maximum size everywhere. However, place the most important information in the image in the very center
17. H1-H2-H3 headings. Each page of the site should have only one H1 heading and it should be different from the headings of other pages of the site. H2-H3 headings are optional, but also should not be repeated. Several headings of this type can be used per page, if necessary.

UPD. For Google, the presence of headings is no longer a ranking factor . However, consider the competition in search results.


Example of checking H1-H2 headings using the Inspect Element tool in Google Chrome
18. Human-readable URLs of a site (CHPU links). CHPU (human-readable URL, semantic URL) is a link consisting of words that the user can read and understand where the path leads. CHPU reflects the structure of the site and is used instead of a set of identifiers.

For example:

pizza.kg/pizza/89124214 — bad!

pizza.kg/pizza is bad!

pizza.kg/pizza_margarita — bad!

pizza.kg/pizza/margarita — good!

Links to the site pages should be readable and understandable for the user. Do not neglect this!

19. The structure of URLs on the site should be as clear as possible and be based on the structure of the site. The fewer nestings inside the URL and the shorter it is, the better!