This generation is the one that spans the longest years, as it includes those born between 1945 and 1964. People of this generation are considered to be very hard-working and have a strong culture of effort as a means to achieve success.
According to the study, in the digital sphere, they are characterized by using platforms such as Amazon and the websites of major supermarkets, in addition to wanting money-back guarantees.
However, they do show a particular interest in local pakistan phone data commerce . And a good portion of their purchases are gifts and household products . They also tend to search online for seasonal and holiday items , something that the next generation, the Xers, do as well.
Generation X
They are people born between 1965 and 1981. They are sometimes called the 'sandwich generation', since they are the bridge between two very different generations: the boomers and the millennials .
Generation Xers have grown up with technology in their lives , but they are far from digital natives. Their distinguishing features include their practical, realistic and independent nature, with a strong work ethic.
When it comes to their online consumer behavior, the Xers frequently mention sales, deals and fast shipping options . They are also interested in coupons and seasonal shopping , according to the report.