Allowing you to optimize the brand experience from the customer's perspective

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Interaction behaviors and feelings : predict or observe what actions customers will take, and possible positive and negative experiences, including the motivation for each interaction, what motivates them to enter the next stage, and obstacles in the process.
Interactive channel : also known as touch point, which is the medium through which customers interact with the brand. It may be FB, IG, LINE, SMS text messages, official website, e-commerce platform or physical stores, channels, events, etc.
How to create a customer journey map CJM: 6 steps complete analysis
Creating a customer journey map requires constant empathy. It is necessary to establish goals and identify opportunities from the brand's perspective. It is also necessary to describe interactive behaviors qatar whatsapp phone number and possible emotions from the customer's perspective. I’ll take you through the following 6 steps to build your customer journey map step by step.

Step 1: Define goals and scope
First of all, you must know the specific goals of this customer journey map, as well as what information you need to collect and how you will apply this information to avoid getting lost. For example:

Complete journey description: a customer journey map from brand recognition to purchase to loyalty.
Increase purchase rate: Focus on the consumption process, including browsing e-commerce websites, adding to shopping cart to checkout.
Communication strategy: Explore interactive behaviors and the impact on each other on communication channels such as FB, IG, LINE, Email, and SMS. Journeys can usually be designed through automated tools.
Competitor analysis: Make competitor customer journey maps to find opportunities to win and enhance brand appeal.