As for ad fraud , the report reflects the decrease in fraud in optimised campaigns. In Spain, fraud is up slightly in desktop display and mobile web, and remains at 0.5% in the case of desktop video. However, in desktop display the figure has increased at a slower rate than the world average (0.1% versus 0.3%). And, in all formats, it is below the global figure.
In this case, it is non-Europeans who are the worst off in terms of fraud. argentina phone number In desktop, Japan (2.6%), the United States (1.9%) and Australia (1.5%) have data above the global average.
Brand risk
emerges as the safest market for brands, with the exception of mobile web video, where Australia's brand risk rate of 4.8% is below Italy's 4.9% in the first half of 2019.
As for Spain, brand risk has decreased by only 0.1% and is in line with the global average for desktop display, while for desktop video it has dropped from 5.7% to 4.4% and is below the global average of 6.9%. It is the second market with the lowest figure, after Italy (3.2%).
In mobile web display, the percentage has increased from 4.3% to 5.5%, although it is still below the global average of 5.9%. In mobile web video, it has increased from 5.2% to 5.6%, although it is the third best figure, behind Australia and Italy.