Benefit 2 of the membership system: Focused communication, providing customized and personalized services
The function of Focus is almost the core of the membership system, because only Focus can devote more resources to more important people, and can also conduct customized interactions based on different characteristics. In the membership system, we can manage the dimensions of customer focus through focus tags. The member system interface will be able to query the focus tag attached to each member for subsequent marketing and customer service communication.
Recommended reading: "LINE Focus Strategy: 5 Tips to Efficiently Collect 4 Types of Tags and Upgrade Precision Marketing!" 》
Tag Strategy-2-1
Benefit 3 of the membership system: Automate membership management, reduce manual labor and improve efficiency
Finally, the membership system must be able to automate lebanon whatsapp phone number manual processes as much as possible. The membership system itself is not only a place to store and classify member information, but should also be able to combine other functions to make member information valuable. For example, a membership system combined with a Marketing Automation (MA) tool can automatically send corresponding push messages to consumers while collecting focus tags; or a tool combined with an automatic response function can reduce the number of The burden on customer service staff.
Recommended reading: "Marketing Automation Dominates Digital Marketing Trends!" Marketers must read 3 Benefits and 5 Major Developments"
Three powerful tools for medium and large brands to deeply manage members
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