By Ruben Baston
Marketing4eCommerce Director
LUFC (Ultimate Fighting Competition) is the international reference championship in the sport of mixed martial arts at an international level and is preparing to arrive in Spain. It is a booming sport with a clear upward trend among young people. And the aspiring world champion is Ilia Topuria , Spanish, 27 years old, born in Germany to Georgian parents, settled in Alicante since he was 15 years old. He has never lost a fight since he started participating in the UFC.
Marketing4eCommerce attended its presentation to the media this Thursday, January 15, 2024, in Madrid. And we left with the feeling of having seen the birth of a social phenomenon , undoubtedly someone who bahamas number data in a few weeks will be a reference and in 2024 will become an icon for brands . A new Alcaraz or Gasol or Jon Rahm. The world championship will be played in three weeks in Los Angeles, in the United States.
5 marketing keys to the rise of Ilia Topuria
1. Momentum
The session, held in a garage in the centre of Madrid, was packed with media: television, radio and major general and sports media were there to listen to, photograph and film the proto- world champion. There were even fans of the fighter waiting outside. He is a sportsman on the rise. Known, respected and admired above all among generation Z, but with a long way to go. If he wins the championship, it will be the ultimate explosion . And as a character he is untouched by commercial support. The photocall was made up of his own personal logo and a project of his own. In six months, the situation will surely be very different.