Advantages of Controversial Marketing

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Brands that want to leave a lasting impression on consumers prefer a controversial marketing strategy. Although this marketing method offers certain disadvantages for brands, it can actually bring many advantages.


Controversial marketing is guaranteed to create conversation and get people talking, whether for good or bad reasons. With a controversial marketing strategy, people in your target audience can express their opinions in a better way.
A successfully created controversial marketing strategy allows you to connect with the emotions of your target audience, which can help you go viral again even at times you least expect.
If the controversial content you produce moves or provokes your audience, they egypt whatsapp phone number will remember it, which will make your brand memorable.
Even campaigns that have received extreme backlash and criticism can increase sales rates. Therefore, it is possible to say that controversial marketing strategies can have an impact on the sales of brands.
Controversial Marketing- In Controversial Marketing, people will start talking about your brand and this will allow your brand to be known by people it has never reached.
People who are among your brand's potential customers and share the same views will be more likely to make a purchase from your business. This actually allows you to convert your potential customers into existing customers.

Every brand that wants to benefit from the advantages of a controversial marketing strategy needs to prepare a good marketing strategy and decide how to act. It is especially important to decide how to act when a crisis occurs.


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