Zoom . In just a few months, the famous video calling application has skyrocketed to infinity and beyond in a market (once based on a rather small niche) that has experienced a real "boom" as a result of the hidden restrictions due to the coronavirus.
Although Zoom's business model includes paid plans, whose customers are the ones that fill the company's coffers, it seems that the company also wants to take advantage of those who use the free version of its app (which are many) by inserting ads.
The US company has launched a pilot advertising programme through which it intends to continue providin turkey number data support to users who benefit from its services free of charge without having to pay.
appear solely on the browser page that free Zoom users see at the end of video calls .
Additionally, ads at the end of meetings will currently only be displayed in a few countries (which Zoom has not specified) and only if the meeting host is also a free user.
Zoom will not collect data for advertising purposes during video calls
Following the launch of this pilot program, Zoom has had to update its privacy policy to reflect the changes brought about by the introduction of ads on its platform.
The company stresses, however, that it will not collect information about the content of video calls or the messages exchanged during them for promotional purposes or to display third-party advertising.
By integrating ads at the end of meetings, Zoom wants them to be as non-intrusive as possible for the user. “We have carefully considered how to implement this advertising pilot program, and we have done so with the aim of ensuring user choice. Users will see a banner on the Zoom website with a link to our cookie management tool,” the company emphasize