What's different compared to Outbound Marketing?

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June 02, 2021
Inbound Marketing
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What is Inbound Marketing and How It Can Improve Your australia telegram Company's Business
Once upon a time there was Outbound Marketing, or traditional marketing. Many will have heard of it, it is that marketing strategy made of advertising on television, posters on the street or flyers distributed on Saturday afternoons in the city center, which called customers by knocking, in some cases literally, on their shoulder. Today, however, this type of marketing is obsolete.
In recent years, in fact, we often talk about Inbound Marketing, or all those actions implemented with the aim of being found by potential customers, providing useful information, which can respond to real questions and needs of users. A bit like the classic "right place, right time", but providing an answer to their needs.

The birth of Inbound Marketing as a concept was coined by the co-founder and CEO of HubSpot and therefore for a broad and in-depth discussion I . Today we will see together how Inbound Marketing can improve your company's business.

Index of topics:
What is Inbound Marketing?
Inbound Marketing Tools
The Importance of Buyer Persona
The initial analysis
Conclusions
What is Inbound Marketing?
You've probably heard of it, Inbound Marketing is that form of marketing that attracts potential customers thanks to interesting and useful content, which adds value to the purchasing process.