By importing early playlists and user creation

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It remained on the NetEase Cloud platform and became the backbone of the early community development. Eventually, this feature brought nearly one million active users to NetEase Cloud Music. The second stage: "Recommended playlists" reduces the cost of searching and retrieving songs for users, and completes the closed loop of playlist data usage: a large amount of playlists and tag content can be accumulated.



Greatly reduce the cost of user search and retrieval of songs, and complete the song recommendation scenario by matching the popularity of playlists with tag data. In scenarios where users frequently number library listen to music, their song consumption needs are met through playlists. Content serves users. In terms of user value, it not only makes users feel convenient when listening to songs, but also expands the types and tastes of songs they listen to. It also gives users a greater sense of product involvement - the playlists I created / listen to have so many listeners who share the same frequency. It is worth mentioning that NetEase Cloud Music has not invested in user incentives in the production and creation of playlists.



This is a content growth that is purely driven by hobbies and communities. 2.3 Private recommendations for you According to a user survey conducted by Frost & Sullivan in April 2021 , 88.2 % of users believe that playlists and personalized recommendations can effectively help them discover new music and improve the efficiency of music distribution. If listening to music is a very personal thing, then to some extent, NetEase.