This is another strategy that combines

[sabarina38]

The advantages of unified brand and individual brand. It can not only make new products enjoy the reputation of the enterprise and save advertising costs, but also make each brand maintain its own characteristics and relative independence. A clear brand structure and brand combination is like a family tree, which allows others to clearly know the position of each person in the family and the relationship between people from the generation name and title.


(It refers to the position of the brand and the relationship of the brand.) Note: If your company has only one brand, then you only need to build brand assets. If your company has multiple brands or your number database company's strategy includes multiple brands, then you need to plan a brand strategy. 3. Brand Equity My understanding of brand assets is.



Brand assets = influence = value Brand assets mean that we promote our brand and sell our products through various forms of advertising and activities, and focus the results of everything we do on this brand. In this process, consumers' brand awareness is actually constantly strengthened.