It is necessary to comprehensively

Dive into business data optimization and best practices.
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sabarina38
Posts: 196
Joined: Thu Dec 26, 2024 6:35 am

It is necessary to comprehensively

Post by sabarina38 »

Therefore, if brands want to achieve their expected goals at a lower cost during the promotion period, they must " run on a tightrope " . On one side, they face various platforms with more expensive advertising traffic and complex stakeholders; on the other side, they face consumers who are more savvy, more price-comparative, and have high expectations for low prices. In overall marketing operations, consider the dual factors of platform traffic changes and consumer psychology and habits. We believe that in order to achieve steady growth in big promotion marketing, the most important thing is rhythm planning.


Arrange content, traffic and global promotion strategies according to a set rhythm. Next, we will sort out the rhythm of the overall marketing of the big promotion based on our experience: 1. Three months number data before the big sale: the golden period for new product launches If we work backwards from 618 , for most products, the best time to launch new products is mid -March ( about 3 months in advance), for the following reasons: First, the promotions are increasingly advanced. After May, the 618 promotion has entered the warm-up period.


Which means that the information density is high and the traffic price is rising. In order to find a relatively "quiet" and "controllable traffic cost" promotion period, the product should be launched at least 2.5-3 months in advance to give the new product enough room to grow. Secondly, as will be discussed later, there is a golden period for live
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