In 2011, hashtags arrived on Instagram , those essential category labels that allow us to associate our publication with a specific topic. This way, people who don't know us can enjoy a photo or video that we have published.
Within a year, Instagram was already being used by 5 million people . Systrom and Krieger, aware of the huge success of their app, decided to launch it on other operating systems. Thus, in April 2012, Instagram finally appeared for Android, achieving more than 1 million downloads in less than 24 hours .
After this launch, the application caught the attention of Mark Zuckerberg , creator of Facebook , who only 6 days after the app's arrival on Android bought it for 1 billion dollars .
This transaction is very important in the history of Instagram, as Zuckenberg, in a masterstroke, offers its creators an offer they can't refuse: the right to maintain a certain administrative independence benin number data and 1 billion dollars in cash and shares . Considering that at that time, Instagram was barely worth 500 million dollars in market values, the offer was very tempting.
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With the purchase by Facebook, improvements began to arrive : people could be tagged in photos and direct messages with photos or videos appeared.
Initially, these changes were minimal, as the app had its own style and identity that was fully established and approved by its users . The app had a simple, intuitive and attractive design.
It was between 2015 and 2016 when the most notable changes in its history began , which can also be explained by the evolution of social networks in general: we are talking about the arrival of advertisements and advertising within the application, logo renewal and, after the success of the Snapchat application, Instagram Stories appeared .