Afterwards, and signed a contract, successfully becoming a contracted customer. Implement digital marketing for B -end products to achieve exponential growth 3 ) Customer funnel From signing a contract to becoming a loyal customer, it is a crucial step in the customer acceptance process. In order to get customers to really use our products, we need to do a good job of customer acceptance. And using the product is not the end, we also need to let customers experience the value of the product and be willing to refer it to their friends. For ToB products, this is very important because it is one of our important sources of acquiring new customers. Implement digital marketing for B -end products and achieve exponential growth Step 4:
Prepare for contracted customers Congratulations to the customer for signing the contract successfully! Next, we need to do a good job of undertaking the work and ensure that the customer delivers and phone data presents the product value. Here are a few things to note: Customer handover: From the sales department to the implementation department, customer information must be handed over properly so that the recipient can clearly understand customer needs and avoid information asynchrony that leads to long delivery cycles or failures; Formulate SOP : Develop different SOPs according to products and customer scale, take customer value as the guide, formulate implementation goals and plans, promote customer implementation in an orderly manner, and ensure successful delivery and experience for customers.
To the value of the product. Let customers quickly experience the value of the product; Use value report: After implementation, show the customer the value report brought by the product, especially the value of achieving the customer's vision and goals. Step 5: Do a good job of customer referrals . ToB customer referrals refer existing ToB customers to other companies or individuals to recommend your products or services to help you acquire new potential customers. It is a very important step in digital marketing. After the customer delivery is completed, the customer will feel the value and will voluntarily do a good job of referrals. Here are some suggestions to help you do a good job of ToB customer referrals: Provide high-quality products and services: First, you need to ensure that your products and services meet the needs of your customers and provide a high-quality user experience. Only when customers are satisfied with your products and services will they be willing to recommend them to others. Build good relationships: Build good relationships with existing ToB customers.
The two parties conducted business negotiations
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