Improve your sales by calculating the ROI of your social networks

[ayeshshiddika11]

SHARE

Rate this article12345(5 votes)
Written by Maria Jose Rodriguez Rodriguez
☛ Send to a friend


The benefits that social media brings to a company are numerous and have been more than proven today: getting potential clients, getting closer to the audience, creating a community, redirecting norway phone data traffic to your website or increasing sales are some of the many advantages that they bring.

Are you sure that professional use of social media is helping your business?

If a company has social media accounts, posts regularly, responds to comments from its followers and runs paid advertising campaigns, we might think that it will soon start to increase its turnover and improve its results. But this cause-effect relationship is not always true and we cannot say that using social media is productive in all cases.

It is time to ask ourselves questions like: Is the advertising strategy I am implementing the right one? Is the audience I am targeting well defined? Are my ads being shown at the right time and on the right platform? Am I using the most effective texts and images to attract users' attention?



Social ROI, a key indicator
The answer to all these questions starts from the same point: to see if our efforts on social networks are profitable or not, and we will do this by calculating the social ROI . This KPI measures the economic performance (or return on investment) that the actions carried out by the company on networks are having.



Performing this calculation will provide us with very valuable information when making strategic decisions, allowing us to identify whether what we are doing is beneficial or not and which campaigns work better than others.



The keys to calculating social ROI