Enterprise Market Penetration Consultant

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This year's promotion peak is not as good as last year. When the mainstream e-commerce platform canceled the pre-sale, a consensus was reached that "buyers give priority to sellers." So how can consumer goods break through in an even more difficult environment? This year, the most common word I heard when talking to consumer product brands was "decline". The peak of the promotion is not as good as last year. Sales continue to be sluggish. Especially this time, the cancellation of pre-sales by the domestic mainstream e-commerce platform means that the entire market has reached a consensus that "buyers give priority to sellers." Originally, the pre-sale method can greatly alleviate the inventory pressure of merchants, especially large merchants, and the deposit can lock most of the purchases, making the return rate stable.


The return rate of most products spain whatsapp phone number is not high, about -; and canceling the pre-sale means giving the initiative to consumers, making it more convenient and simple for buyers. Teacher Yan mentioned that canceling the pre-sale will have a greater impact on low-unit-price products because consumers have a relatively long time to make careful calculations in order to make up for the discount during the pre-sale period, which will increase the probability of buying low-unit-price products. In other words, under the test of product internal volume, expensive traffic and insufficient demand, the brand side will further face the pressure imposed by the platform side. Whether it is a new brand from to gain a foothold or from to to desire to break the circle, and it is even more difficult for mature brands to stabilize the battle and get incremental growth.


So what are the ways to break the game at present? Combining the content of a top public relations operator and our current practice, four ideas are proposed for your reference: Reorganization, use human nature and information gap to attack the incremental mass market, and create scene brands to master the routine of fighting small and big, and reorganize to widen the price band to pull out stratified people and make refined combinations for different channels and goals. All marketing strategies are inseparable from the framework. When a big single product conquers the world, it is usually a product with multiple specifications at most, and then multiple channels are used to promote the world.