Can you imagine the positive influence that a successful

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Loyalty
There is nothing more valuable than a satisfied and loyal customer. To keep customers engaged with the brand, CMs can use CRM (Customer Relationship Management) tools to keep track of customer interactions and preferences. They can also apply strategies such as creating exclusive content, sending personalized newsletters, and conducting surveys to collect feedback and improve the customer experience. And finally, advocacy, to get their consumers to become brand ambassadors.

The CM must try to be as complicit as possible with the consumer, offering exclusive content via social media, e-mailing, retargeting, satisfaction surveys, points program... We all like to give our opinion and be critical of the products we consume, so it is important that the CM asks us if we are satisfied with the product or service, if there is something we would change or improve...

It is important for the CM to give the client a complicit incentive focused on the brand or the interests of the target. And, of course, he must take advantage of this moment to exploit word of mouth on social networks, so that satisfied clients speak well of the brand, recommend it and help build its online reputation.

I'll leave you with the example of Diego Coquillat, a blogger specialising in social media and new technologies for restaurants, who has invented the concept of a “digital tip”, derived from the hungary phone data traditional tip, which is nothing more than a customer's gratitude for the good work of a restaurant, but transferred to the world of shareable experiences on the social web. A digital tip would be, for example, your customer sharing a photo of your restaurant on Instagram. influencer uploading a selfie of your restaurant to their Instagram account and mentioning it in the caption can have on the restaurant's reputation?



As you can see, the role of a Community Manager is not limited to just posting content on social media. By knowing the key objectives and applying the right strategies and tools, a CM can help any brand succeed in the digital world.

If you are interested in deepening your knowledge in this field, do not hesitate to explore our online marketing training courses , where you can learn in a practical and dynamic way everything you need to know to become an expert in Community Management. We look forward to seeing you!