We actually need to do something that can quickly scale up

[sabarina38]

" Brands like lululemon , IKEA, and On must build channels and increase products at the same time in the later stage. We completed 0-1 through DTC . In the process of 1-10 , increase brand influence and the number of users. " Gu Zhenyu pointed out that going to offline retail channels does not mean returning the ability to face users directly to the channels, but rather to refine operations. " If Chinese brands going overseas cannot go offline, I think it can only be a small and beautiful brand without real influence.



For example , Anker has its own independent website and platform store online, and its own distributors and specialty stores offline, which can support a GMV of tens of billions . " Chen Yong also emphasized the number data importance of offline channels. " In fact, we need to constantly try and find an advertising platform that is more suitable for our target audience. " Gu Zhenyu explained that Vesta mainly creates audiences through four ways: first, further diversify marketing channels; second, expand operations within existing channels; third, build offline channels; fourth, explore markets outside North America.


This year, Vesta will enter countries and regions such as Canada, Australia, Singapore, and the United Kingdom. In addition, it is worth mentioning that many industry insiders have stated that although they have not yet gotten out of the current situation of both traffic and conversion rate falling to the bottom, they are still cautiously optimistic about the future - although the growth rate of cross-border e-commerce has slowed down compared to 2020 and 2021 , even a 1% increase is a considerable increase. Some brands have set their GMV growth target this year at three times last year's , or even higher.