Our advice? Keep an eye on email engagement rates between sends. If you notice a decline, it may signal the need for verification sooner than planned. Ever noticed a sudden drop in your open and click rates? It’s a clear sign something’s off and your email list needs some serious attention. This can mean several things- Inactive Subscribers: People who lost interest or don’t need your service anymore. Invalid or Outdated Emails: Hard bounces due to abandoned or fake addresses. Spam Issues: Poor list hygiene can lead to spam complaints, further reducing engagement.
How Often To Verify Email Lists - (Best Practices + Case Study) Use dropping engagement as a trigger to verify immediately, regardless of your regular schedule. Ignoring it could harm your sender reputation and waste your deliverability efforts. Our advice? Try to re-engage with the inactive ones for the last time and bid farewell to the inactive ones before removing them permanently from your list. How often should you verify a BB email List? BB email lists are high-maintenance and they are worth it. Over % of professionals agree that email marketing is the most effective way to reach out to prospects.
But the professional world is always in hong kong email list motion- constantly switching jobs, changing roles, or updating contact details, so your list can become outdated faster than you think. In fact, % of a BB email list decays every year which is quite significant. Here’s a quick look at how fast people quit their jobs- How Often To Verify Email Lists - (Best Practices + Case Study) Think of all the efforts and resources you might waste every year sending email campaigns without verifying the list properly. So, here’s how often you should verify to keep your list in top shape: For single opt-in lists: Every days for weekly or daily campaigns.